The Army’s new advertising campaign, which aimed to address the service’s struggling recruitment numbers, has been affected by the arrest of actor Jonathan Majors. Majors, known for his roles in “Ant-Man and The Wasp: Quantumania” and “Creed III,” was the narrator of two ads that were part of the campaign. He was arrested in New York on charges of strangulation, assault, and harassment. The Army’s Enterprise Marketing Office has stated that it is “deeply concerned by the allegations” and that the ads featuring Majors will be pulled until the investigation is complete. The campaign was launched at the start of the NCAA March Madness college basketball tournament in hopes of reaching a younger audience. The Army’s worst recruiting year in recent history was 2022, during which they fell 25% short of their goal of enlisting 60,000 recruits. The new ads were a crucial element of the Army’s goal to recruit 65,000 individuals this year.

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